When working with organizations and events related to health matters, focusing on the positive can be a necessity. The use here of a stylized rainbow does just that in a colourful manner illustrating the calm after the storm. As a symbol, the rainbow also indicates the diversity of the people that the Queen Elizabeth Hospital helps and serves. Its placement, over the word “telethon” brings emphasis to the word and the action of donating. This design also incorporates the telethon’s major sponsor – Eastlink.